O desafio da relevância de marca em tempos de mudança: o caso da FDC.

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-advertisement	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
esctx	session	This cookie is set by the provider Microsoft. This cookie is used for securely authenticating the users login details.
stsservicecookie	session	This cookie is set by the provider login.microsoftonline.com. This cookie is used for authenticating the visitor login details.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
x-ms-gateway-slice	session	This cookie is set by the provider login.microsoftonline.com. This cookie is used for authenticating the visitor login details.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
DRIVE_STREAM	session	This cookie is set by Google Drive. This cookie allows Google Drive video player to obtain correct file from its cloud storage.

Performance

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gat_gtag_UA_122321808_5	1 minute	This cookie is set by Google and is used to distinguish users.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
CONSENT	16 years 4 months 11 days 14 hours 4 minutes	These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
NID	6 months	This cookie is used to a profile based on user's interest and display personalized ads to the users.
yt-remote-connected-devices	never	These cookies are set via embedded youtube-videos.
yt-remote-device-id	never	These cookies are set via embedded youtube-videos.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
__Host-GAPS	2 years	The domain of this cookie is owned by Google. This is a functionality cookie with a life span of 1 month to 2 years.
_zm_chtaid	2 hours	No description available.
_zm_csp_script_nonce	session	No description available.
_zm_ctaid	2 hours	No description available.
_zm_currency	1 day	No description available.
_zm_mtk_guid	2 years	No description available.
_zm_page_auth	session	No description available.
_zm_ssid	session	No description available.
buid	1 month	No description available.
cred	session	No description available.
fpc	1 month	No description available.
OpenIdConnect.nonce.IFn4YavbJENyQMAuimFjPw8xEYNUOtE1ARkmwjFY	15 minutes	No description
web_zak	past	No description
wfeSessionId	session	No description
zm_aid	past	No description
zm_haid	past	No description
zm_htmaid	past	No description
zm_tmaid	past	No description