Understanding people has been a centuries-long problem. To this day, there’s still a lot to cover. Our physiology, the way we learn, our experiences and social contexts are all so complex and dynamic that with the current research practices we use, it could be said the surface of this problem is barely being scraped. The arrival of the pandemic has challenged research at all its edges. Consumer behavior too has been affected and calls for our attention and efforts. In this webinar we will discuss about the practices we need to embrace to face the uncertainty revolving the pandemic and to better understand consumers, no matter the category, product or service being discussed.